J.DAAN WINE CELLARS
New Label Designs (Top Row)
Old Label Redesign (Bottom Row)
Flexo Printing
2006

The client brief was to design a new label (top row) that looked vintage, yet modern. While the print itself provides a vintage look, the abstract shape in which the print has been cut out gives the label a modern feel. The abstract shape alludes to a sunflower form to illustrate their love for sunflowers.

The old labels (bottom row) were given a "makeover" using some of the elements of the old label (logo and line art) while redesigning the layout with a new typeface.