NATUREAL
Identity Package: Logo, Letterhead, Envelope, Business Card and Postcard Design
Hypothetical Project

The product name I came up with, Natureal, is a combination of the words - nature and real; to reference the natural and organic nature of the products. By shifting the baseline and by using two different colors, the two words read on their own in the logo. The resulting "ea" motif is used as a pattern on the postcards.