PERSIAN HOUSE
Monogram and Signage Design
Hypothetical Project

The monogram is designed such that the "P" and "H" of Persian House look like a motif from a Persian Rug. The color palette is also inspired by the rugs to refrence the traditional Persian culture.

The signage is designed with the motif die cut into the metal surface, so when light falls on it, it creats a rug like shadow on the ground.