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GRAPHIC DESIGN
FROM FAMILIAR TO UNFAMILIAR
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PNCA COMMENCEMENT '06
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YELLOW OCHRE
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TROCA BRASIL
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RETAW
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RETAW
Logo, Label and Package Design
Hypothetical Project

Playing off of the transparency of water and glass, the logo Retaw is designed such that it reads as Water when looked at from the back of the bottle. The packaging material is also transparent to allow for the name "Retaw" to be read backwards.